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NBC Today Show Set – Experience the Magic of Live Television

Visit the Iconic NBC Studios in the Heart of NYC

If you’re a fan of television history and live broadcasting, a visit to the NBC Studios at Rockefeller Center is an absolute must. This renowned location in the heart of New York City is home to the famous NBC Today Show, an iconic morning news program that has been a staple of American television for over 70 years.

Discover the Magic Behind the Camera

The Today Show is housed within the historic GE Building, an integral part of the Rockefeller Center complex. It’s not just a studio; it’s a hub of entertainment history. The studios have witnessed the evolution of broadcast media, transitioning from radio to television, and becoming the backdrop for some of the most beloved shows in television history.

An Array of Legendary Shows

The NBC Studios at Rockefeller Center have been home to an impressive lineup of shows that have left an indelible mark on popular culture. From the iconic sketch comedy of Saturday Night Live to the beloved intellectual challenge of Jeopardy!, from the insightful The Dr. Oz Show to the engaging storytelling of Dateline NBC, this is where television history is made.

See the Famous NBC Studios from the Outside

While USA Guided Tours does not offer backstage access to the NBC Studios or The Today Show, our award-winning Discover New York Tour includes a stop outside the iconic NBC headquarters at Rockefeller Center. It’s a chance to see where legendary shows like The Today Show, NBC Nightly News, Late Night with Jimmy Fallon, and more are filmed—right from the plaza where fans often gather during live broadcasts.

If you’re interested in a behind-the-scenes experience, we recommend contacting NBC Studios directly to inquire about official backstage tours.

Experience It with USA Guided Tours

Experience the magic of NYC’s media and entertainment landmarks with USA Guided Tours. Our fully guided city tours feature expert local guides and luxury transportation—bringing you up close to famous sites like the NBC Studios, Times Square, Central Park, and more.

Want a more personalized experience? Book a custom private tour in a van or SUV and enjoy New York City your way—with memorable photo stops, curated commentary, and the flexibility to go at your own pace.